KRAEMER, BEAUTY REVELATOR
Beauty revelator and fashion designer, the Kraemer group develops, in its salons resembling real temples of relaxation, a totally innovative hairstyling concept.
By inviting each hairdresser to keep his or her own identity, Kraemer frees itself from the stereotypes of franchise and brings the professionals of its network to express themselves freely through two annual collections.
KRAEMER, AN INVITATION TO RELAXATION
In a desire to offer products that respect the environment and animals, the group has developed a range of concentrated products based on natural ingredients such as ginger, keratin, grapeseed oil and argan oil.
With more than a million clients styled each year around the world, he prides himself on continually evolving his own practice from the styles that assert themselves on the streets of Paris, Tokyo, Bangkok and Shanghai, anticipating trends and offering his own vision.
KRAEMER, FASHION CREATOR
Franchises, academies and training, marketing and communication, own-name magazine, product line, accessories... So many contributing factors:
· The know-how, professionalism and creativity of its 1,700 employees (270 in France, 1,430 abroad);
· To establish the Kraemer concept in its international dimension as an essential hairdressing salon via the Kraemer Paris brand (since 2010).
HAIR AND STRENGTH
In all traditional societies, hair is a symbol of individual strength, of a vital energy transmitted before the birth (babies have hair) and that survives death (hair and nails go on growing after one's death). Vital strength is said to be stored in one's hair, a symbol that takes its full dimension in the biblical myth of Samson and Delilah.
Hair is also associated with fertility and sexuality and with vegetation, sap : « their growth is like that of a nutritive plant, hence its importance and the great care "primitive" people take of their hair». (Dict. of symbols)
Arborescence, blossoming is what hair is about.
Like the blossoming sap, hair is strongly linked to sexuality. Talking about women's hair, Paul the Apostle mentions the emotion it can raise among angels... "For on the one hand a man ought not to cover his head because he is the image and glory of God, but on the other hand the woman is the glory of the man." He recommands men to cover their hair when praying and to women to wear the veil in every circumstances .(A. de Souzenelle: le symbolisme du corps humain).
HAIR AND SOUL
In many traditional societies, hair is considered to be the seat of the soul because of its location on top of the head. This explains the special care people take of the babies' fontanelles or the importance of the first haircut. Once the fontanelles are closed, the infant's soul cannot fly away anymore. The child becomes a true person, and in many societies the moment of the first hair cut is when children are given a name. Their individuality is so separated from their mothers', whereas before they inherited both personality and vital strength from them through their babies' hair.
Cautiously keeping a lock of a baby's hair is a remnant of this old tradition, a way of preserving a part of this primal vital strength.
Hair and its highly symbolic values throughout history have influenced the art and skills of hairstylists and cutting one's hair is never an innocent act. « Combing someone's hair is a mark of attention, a welcoming sign, just like delousing someone's hair in many societies... Letting someone comb your hair is a sign of love, trust, intimacy... Combing someone's hair with care comes down to rocking them to sleep, it's a very tender gesture, a caress that originated the legends of magical combs in numerous countries. (Dict. of symbols)
Whatever its meaning is, hairstyle makes a sense, even when it is reduced to aesthetic standards, it still conveys a lot of informations on your social and cultural background and gives social, sexual, ethnic, religious indications... (the young an the old, the athletics and the sophisticated, the classical and the misfits, the laïcs and the religious...). It can also reflect cultural crossings (black people can straighten their hair and white people can sport afro cuts...) that are a way of asserting one's personnality.
All the perceible identifications lead us beyond mere appearance and the subjectiveness of beauty. Each haistyle is more than a fashion, it is a part of the elements that enable one to understand a culture.
In modern occidental societies, the aesthetics defined by fashion have become the only way to gauge the importance of hairstyles, but this fact actually hides a long history during which the art of hairstyle used to reflect a vast system of symbolic correspondances.