SPRING SUMMER 2015 « Addiction »

We are living in the age of addiction : addiction to beauty and feelings. Addiction to love.
We are proud of those addictions and we claim it.
The new Kraemer men collection express the irrepressible impulsion :
short haircut, cropped on the sides with a controlled volume on top and a meticulous beard.

The man with a strengthened masculinity.
The man with is virility : athletic, compulsive, impulsive.
What were we saying ? Ah yes, addiction !

Artistic director : Cédric Valentin
Hairdresser and barber : Cédric Valentin
Colorist : Kevin Origas
Make up : Émilie Eveno
Photograph : Yannick Von Grabowiecki